Citizen Journalism
Citizen Journalism is all about Professionalism.
Just as technology is evolving reporting of news is evolving too
Is it entertainment or journalism
Consumers actively engage with content. News is just one
Two sets of quality criteria: 1. is this transmittable; 2. is this really what they say it is.
The future: professional journalists using CitJ techniques
Pro: Better shot, better edited, better produced than a CitJ
Instead of drifting toward new methods of journalism, shouldn't we set a course for them?
Social Networking Consumption: An Impact to the Traditional Broadcasters
Professional journalists are no longer the only interpreters of newsworthy events
Democratisation of information
Traditional journalists make a difference through quality journalism and by maintaining journalistic standards
Social media breaks the monopoly of information distribution by traditional broadcasters
Opportunities for broadcasters - Interactivity: additional dist channels, new target groups, direct comm with audience
Support for journalists: alt info sources, quick audience feedback, cross media promo, multimedia presence on social net
Using social media to cover stories: additional reporting tools and new coverage formats (twitter, blog, etc)
Moderation vs Censorship: define use guidelines, moderate the discussion, quality control by editors
Challenges: Copyright issues
Journalistic standards on social media platforms
Code of ethics: back to high-end and truthful journalism
As a trusted guide for the audience
Reporting on camera is a one way activity. On social media platforms it is two way.
Guidelines are necessary for the use of social media journalism
UGC adds value but you must maintain quality checks.
UGC is not always reliable.
Broadcasters utilising social media must provide high-end content
Transition from Personalised Media to Social Media
Friendster started as a dating site
Amused to see the Pirate Bay listed as social media site. Very true.
Social Media talk at #broadcastasia10. Talking about putting photos online. http://twitpic.com/1xoxhy
Consumers will have the power over privacy online.
Watch your marketing dollars. Consumers don't trust marketers.
Must listen and learn from consumers. Then you can communicate with them.
Involve your consumers in your brand
Getting information off the information is like taking a drink from a fire hydrant - @mkapor
Intergrated social networking coming to Windows Messenger real soon now.
Real time motion capture at Broadcastasia 2010
From XD Productions.
Instead the typical points or dots employed by other systems this live motion capture suite differentiates the different colours. Very clever and potentially useful in machinima.
Harry Potter's Magic Cloak
Awesome chromakeying tech from Reflect Media.
The beauty of it is that with this rig you don't need to specifically light each situation. Just erect the mobile screen, the light and the LED ring and you're good to go. You can use either green or blue LEDs to create a green or blue screen.
